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In the end we were thrilled that we’d created a piece that stands on its own while appealing to the hardcore gamers who’ve been looking forward to this film and the game for months.” The five scenes varied dramatically in tone, each with its own look development and execution, so we were constantly testing the boundaries of what those looks should be. The idea was to stay true to the game while creating a novel universe that would really pull the viewer in.

“We wanted something that looked like it took place in the real world of the future. “The project was collaborative from the start and in meetings with Noam and the BBH creative team early on, we all agreed that his should not look like your average videogame commercial,” says MPC NY Creative Director Alex Lovejoy. The VFX team created a barrage of effects and 3D environments to bring the ambitious live-action/VFX hybrid to life as a fuming hell of a futuristic warzone through several distinct settings.

MPC NY artists brought their magic touch to nearly every frame of the spot, collaborating closely with the director and agency. MPC NY was recently tapped by BBH and director Noam Murro to create extensive VFX work on a promo for Killzone: Shadow Fall, the highly anticipated new entry in the high-octane first person shooter Killzone franchise, which recently launched in tandem with the PS4 console.

MPC NY Brings Warzone to Life for PS4’s Killzone: Shadow Fall

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